Jasmin is the founder and owner of Entertainment Group. Jasmin is one of seven children. She grew up on a farm north-west of Auckland and enjoyed the idyllic rural lifestyle, riding horses and farm bikes and can recall driving the hay truck around the paddock at around age 10! As a child Jasmin learned to play the piano and violin and picked up guitar along the way. She performed regularly with her two sisters and father who also sang and played guitar. She attended the local primary and secondary schools and participated in all of the dramas and productions. Feeling the need for a change for her last year of high school Jasmin headed to ‘the big smoke’ to attend Epsom Girls Grammar School where she focused on practical art and was subsequently accepted into both Elam and Islam University Art Schools. She decided to study at Lincoln University instead, followed by some Event Management papers through Aoraki Polytechnic. Throughout this time Jasmin was singing in a few bands as a way of supporting her studies but eventually she was lured by the bright lights and decided to pursue a career in the music industry.
To begin with Jasmin sang with various bands, and was a regular keyboard player and backing vocalist for an all-female hard rock band (true story!). Then she was asked to sing with a touring covers band, a ‘fill-in’ role which lasted several years and saw the band travel all around New Zealand and perform in Australia, Fiji and Bali. In the years that followed Jasmin had the opportunity to perform in Tonga, France and the USA.
Clients enjoyed working with Jasmin as she always ‘delivered the goods’ on stage and was easy to deal with off-stage. Early on in her career Jasmin realised that there was a huge need for entertainment agents who understood the needs of both clients and artists, and could also fulfill those requirements in a very thoughtful and practical way. Jasmin’s personal experience as an entertainer proved to be invaluable as she developed systems and processes which enabled her to book creative talent into events more effectively. She became a spreadsheet queen and continued to refine her booking and management systems to ensure the processes were logical and the contracts and documentation was easy to understand and implement. Word spread quickly and it didn’t take long before other artists came knocking, looking for help finding work. By the mid-late 90’s Jasmin represented a distinguished stable of musical talent and was placing them into corporate events, private functions, festivals and public outdoor/sporting events throughout New Zealand, Australia and the South Pacific.
After many years of traveling, touring around NZ and overseas and at various times living in Nelson, Wellington and Auckland, Jasmin eventually moved back to her old neighbourhood, setting up offices in the nearby ‘village’ where the business continued to flourish.
In 2005 Jasmin purchased GLE Entertainment (established by Greg Lay in 1988). This was an opportunity to grow the non-musical entertainment side of the business. Jasmin enjoyed learning about the incredible cirque, ground, street and strolling characters, cultural acts, comedians and speakers who quickly became an integral part of the bigger-better agency.
As well as running the business, Jasmin continued to perform, up until the birth of her first child in 2008 where she was the resident jazz singer at the Grand Hotel Auckland. At that time she decided to take a step back and focus on delivering event services to existing clients and developing new business. She continued to provide specialist entertainment services to many high-end hotels, venues, catering companies and event agencies. Entertainment Group was also successful in securing the contracts to become the key entertainment supplier for SKYCITY Auckland, SKYCITY Hamilton and the Langham/Cordis.
Jasmin’s expert insights into how to successfully deliver live performances definitely came about through her many years of personal experience. Her skill at selecting the best act or talent required for each job and then effectively managing each step of the process through to a successful conclusion, has helped cement her position as the ‘go-to’ entertainment solution for many clients. Her personal core values of honesty and integrity translate into her work in a very real way, enabling clients, artists and suppliers to ‘lean in’ to the service and support offered to them by Jasmin and her team. Jasmin has maintained long-term relationships with many clients and artists throughout her long and successful career and deeply values these partnerships.
Now that child number two has nearly reached two-digits, Jasmin is actively working towards taking the Entertainment Group to the next level and is enjoying developing and discussing projects with new clients, agents and venues.
Under Jasmin’s careful guidance, Entertainment Group provides clients with a short-cut to a short-list of pre-qualified acts to best suit an event brief and value…and then THEY DELIVER!
Jasmin and family enjoy living on their lifestyle block, which they share with the dog and a handful of friendly sheep. Her children attend the local school and run around barefoot like all good Kiwi kids should. As a family they can be found riding MX bikes or skiing together at Mt Ruapehu or in the South Island. Come summer and you’ll find the family at the Coromandel bach or the house in Rarotonga, fishing, diving and swimming off the back of the boat or simply enjoying the surf or sunshine on the beach, or gathering kaimoana (seafood) to create a feast for family and friends. Jasmin is a keen baker and cook and has strong ‘hospo’ leanings. She is well-known in her private circles for throwing a party ‘at the drop of a hat’, believing in the value of regular get-togethers with her favourite people.
What other people say…
Jasmin understands the many details that go into making a successful performance from all sides of the equation; the artiste, the audience, the venue, the production and the occasion.
I can't speak highly enough of the fantastic team at ENZ.
These guys know their stuff, so it is always a pleasure.
I thoroughly enjoy working for Jasmin - she is so professional, easy to work with and communication is on point.
The latest SkyCity Vegas show has proven their attention to detail, with daily conversations around song lists, dress code, rehearsals and co-ordination between dancers and musicians, as well as post-show follow up to help improve the performances.
If for any reason I am unsure of something, they are quick to respond and resolve any issues we may have. Thanks for the opportunity to work with you, it is a pleasure.
I love working with Cath and Jasmin at the ENZ Ltd. Hope this business relationship last for a long time.
We have had brilliant dealings with ENZ. They are professional and communicate clearly. We are more than happy with the level of service they provide and would recommend them to other artistes.
Without the artistic management of GLE, many local artistes (most with international experience) would not have had the chance to showcase their talents and pursue full time careers in music. More than that, they have opened doors and music relationships through their artistic pairings and management.
They never fail to supply me with all the relevant material such as run-sheets & time-lines well in advance of the gig. They also ensure that I have all the relevant client information which then enables me to do the very best job I possibly can.
They are transparent in all their dealings with us as artistes and always make sure we have what we need.
Their attention to detail and fantastic communication has always made them ideal agents, and given me the utmost confidence that I will always be provided with the information, logistics, and personnel I require to perform at my best and ensure that the client receives the best possible outcome for their event.
Should the universe throw us obstacles like it does, you magically fix them.
Their standards are high and their commitment to proficiency is second to none. My experience and relationship with ENZ Ltd has always been a superb one! Thank you guys!